Search Optimisation

Over the past 10 years our website developers have constantly monitored how search engines index websites. All websites produced by 3 Legs Limited are search engine optimised to ensure that they can be indexed by the major search engines.

This service is aimed at ensuring that websites are indexed rather than offer any guarantee regarding the positing in the search results.

We will carry out the following when producing a website:

• Using the latest HTML and CSS standards
• Ensure the website can be crawelled by search engines
• Add keyword and description meta data to your website
• Submit the site to the main search engines
• Add Google Analytics to your site
• Submit the website to Google Sitemap

Most search engines use link popularity to determine the order of their search results. Clients will therefore need to secure links from other websites to the new website in order to improve the websites ranking in the search engines.

Search Optimisation Basics

Website Optimisation

The following are the basic things that you can do to your website to help its natural search performance.

1. Ensure that your page titles and H1 tags are relevant to the content on your page
2. Add meta keywords and descriptions to your pages and ensure they are relevant to the given page
3. Add text links from other pages in your website to each other. This is known as internal linking and is used to promote important pages.
4. Make the text on each page relevant to the keywords that you are trying to optimise the page for.

Page optimisation is only the first part of the process. You next need to get the website submitted and indexed. This can take some time for a new website to be fully indexed.

Page Ranking

Once a website is listed in the search engines is position in the results is determined by its page rank. The page rank is determined by an number of different factors in addition to the content of the web page. These factors include:

• Links from other websites (The more popular the source the better).
• Clicks within search results.

Keyword Advertising

It can take time for a page ranking to build. Therefore the quickest way to start getting results from the search engines is to use the keyword advertising services available from the major search engines.